Avoid Being Accussed of Sending Spam
If we receive complaints of Unsolicited Bulk/Commercial Email (UCE, or commonly "Spam"), your account will immediately be closed. No questions asked. Just one person who feels they were spammed can effectively shut you and us down if they know how to press the issue. Therefore we have a zero tolerance policy regarding spam complaints.
The best way to avoid being accussed of spamming is to use your OWN list of emails. You can collect emails (getting permission to use them) by several methods. You can have a form on your website inviting visitors to submit their name & email. A great way is to simply have a place for people to enter their email on any paperwork a client may fill out. Another is to simply ask people for it during conversation. Unless you are trying to market to the world, your market is like you're own city. Unless you are selling something that anybody from anywhere can get, there's no sense in collecting emails from them.
Of course there are companies that sell Opt-In lists. However, you significantly increase your chance of getting accussed of spamming when you use these. If you decide to do so, make sure you purchase your list from a REPUTABLE company.
You will come across ads that say "1 Million Emails on CD for $59". STAY AWAY from these. You are guaranteed to get labelled as a spammer if you use these.
Believe it or not, there are actually program you can buy that will scan the internet for email address. These are known as Mail Harvesters. Absolutely do not use these or purchase emails from a list provider who uses one.
Spam use extremely excited language, with lots of exclamation points (!) and/or capital letters, has poor spelling and/or grammar and even declares that the message is not Spam. So, make sure you don't use lots of (!) and be sure to spell check your email copy. Mainly, you should keep your email copy 'persuasive, but professional.' Use our premade templates and our WYSIWYG editor to give each message an official 'header' with a note - something like this:
Title Of Email
This message is for subscribers only. If you did not subscribe to our list, please use the unsubscribe link at the bottom or contact us directly at YourAddress@YourDomain.com or call (000) 000-0000.
In summary, just follow the golden rule. Mail unto others as you would have them mail unto you. Follow your common sense and you should rarely, if at all, ever get a complaint of being a spammer.
Lastly, you should know you will never be entirely safe from Spam complaints. No matter how well qualify your lists, no matter how scrupulously you purge bad addresses, even if you meet people face-to-face and add them to a paper list, someone will forget that they subscribed. If you get accussed of Spam, it is extremely important that you handle it gracefully. Contact the person and simply apologize profusely, promise them you will never send them another email and delete their address from your database. Most people are pretty forgiving when they realize the email was send to them by mistake and not part of a million email markeing attack.